Project Summary

How do we increase organic user adoption to our new AcuForecast tool?

Approach

By redesigning a tool they already use (Empower), with new insights, and embed it in AcuForecast, we can make AcuForecast a one stop shop for their labor planning needs, which will make them more likely to use the streamlined experience.

• User Research: understand what features users want in order to use AcuForecast more.
• Synthesis: brainstorm possible solutions with Project Manager, and map out timeline.
• Iterative Design: ideate designs, while aligning with Dev on technical constraints.
• Test & Learn: conduct usability tests to validate our design decisions.

Cross Functional Leadership

• Collaborated with Product Manager to plan project scope for the project and future releases.
• Aligned with Engineering propose data visualization libraries based on future cases.
• Worked with User Research to run moderated usability tests and use qualitative surveys to collect user feedback.

Impact

Schedule Visualizer did not perform well on release. Our product's approach was to design the most complex version, and scale it down when we gathered user feedback. I stated that this would not solve for our adoption rates because we were making assumptions on what the users wanted rather than listening to them.

Upon release, we received decreased satisfaction and ease of use scores. Our next steps are to scale back the design based on user feedback. I understand there's value in designing for the user need from the beginning, but it was not possible due to our limited bandwidth.